By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Privacy Preference Center

When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.

Reject all cookies Allow all cookies

Manage Consent Preferences by Category

Essential

Always Active

These items are required to enable basic website functionality.

Marketing

Essential

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.

Personalization

Essential

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.

Analytics

Essential

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.

Confirm my preferences and close

Beely

Design for the Netflix of cars

Beely describes themselves as the Netflix for cars. It’s a modern way to have a car without the downsides of ownership. As the world is changing, so is the idea of owning a vehicle: Subscription based usage of cars is growing rapidly. Due to the growing demand, Beely needed to renew the digital service platform to meet their customers’ expectations better.

Client

Beely

Service

Service, UX, UI and visual design & content

The three main goals were:

Make it clear what a subscription-based car is
Make site browsing fun and make the visitor want to subscribe
Create a conversion path that minimizes abandoned checkouts.

Our team handled all design and contents while Crasman was responsible for the technical implementation.

Our work included:

Planning the site structure
Planning the conversion paths and customer journeys on the site
Layout & graphic design
Illustrations & animations
Copywriting

The site was launched in January 2022 and was nominated as one of the Grand One 2022 finalists - the biggest digital media competition in Finland.

‍